This module in Management Information Systems (MIS) is designed to provide students with a comprehensive understanding of the role of information systems in organizational contexts. Students will delve into key areas, exploring the design, implementation, and management of information systems with a focus on enhancing business processes.

Upon successful completion of this module, students will achieve the following learning outcomes:

1. Comprehensive MIS Understanding: Gain a thorough understanding of the principles and functions of Management Information Systems.

2. Strategic Integration: Recognize the strategic significance of MIS in organizational decision-making processes.

3. Technical Proficiency: Develop technical skills in utilizing MIS tools for data management, analysis, and system design.

4. Cybersecurity Awareness: Understand the importance of cybersecurity in safeguarding information systems.

5. Problem-Solving and Decision-Making: Apply MIS concepts to solve business problems and support effective decision-making.

6. Integration with Business Operations: Explore how MIS integrates with various business processes to enhance efficiency.

7. Ethical and Legal Considerations: Recognize and address ethical and legal considerations related to MIS implementation.

These outcomes aim to equip students with a solid foundation in MIS, preparing them for roles that require the effective utilization of information systems in diverse organizational settings.

The Operations Management module provides learners with a comprehensive understanding of the principles and practices involved in efficiently managing the processes that transform inputs into goods and services. This module explores the critical aspects of operations, including design, planning, execution, and control, with a focus on optimizing resources to achieve organizational goals.

Upon successful completion of this module, students will attain the following learning outcomes:

1. Process Optimization: Understand the principles of designing and optimizing business processes for enhanced efficiency and effectiveness.

2. Capacity Planning and Resource Management: Apply capacity planning techniques to allocate resources effectively, ensuring optimal utilization.

3. Inventory Management: Analyze and implement inventory management strategies to balance supply and demand efficiently.

4. Quality Control and Continuous Improvement: Grasp the importance of quality control measures and continuous improvement methodologies in operations.

5. Supply Chain Integration: Understand the role of supply chain management and develop skills to integrate supply chain processes seamlessly.

6. Technology Adoption in Operations: Explore and apply technological solutions for improving operations, including the use of data analytics and automation.

7. Risk Management: Identify and assess operational risks, developing strategies for mitigating potential challenges.

8. Cross-functional Collaboration: Appreciate the interconnectedness of operations with other organizational functions and develop effective cross-functional collaboration skills.

9. Sustainability in Operations: Consider the environmental and social impacts of operations, incorporating sustainability practices into decision-making.

10. Project Management: Gain foundational knowledge of project management principles and their application in operations.

These outcomes aim to equip learners with the skills and knowledge necessary for effective operations management, preparing them for roles that contribute to organizational efficiency and competitiveness.

The Graduation Project involves the completion of a substantial research or consultancy project, allowing students to explore a specific business challenge, opportunity, or issue. Students are required to integrate theoretical frameworks with practical insights gained from their coursework, demonstrating a deep understanding of business management principles.

The project may cover various aspects of business management, such as strategic planning, organizational behavior, marketing, finance, or operations. It typically includes elements of primary and secondary research, data analysis, and strategic decision-making. Students are encouraged to select topics relevant to their career aspirations or areas of interest within the business management field.

This course provides a comprehensive introduction to the fundamental concepts, contributions, and limitations of key paradigms in Organizational Theories. It is designed to develop students' ability to understand, design, and manage organisations effectively. The course addresses both macro-level aspects—such as organizational structure, technology, and external environment—and micro-level dynamics, including organizational culture, managerial decision-making, power dynamics, and internal conflicts. Through a combination of lectures, readings, class discussions, case studies, and research projects, students will gain a well-rounded and analytical understanding of organizational behavior and the complexities of organizational life.

Student's Learning Outcomes:

• Have a general understanding of what an organization is, how it is constructed and how it functions.
• Understand the specific conditions of public sector organisations and the impact of the environment on organizational performance.
• Have a general understanding of the main organisational theories and research studies in the field.
• Be able to work with concepts like: organisation leadership, organisational culture, organisational structure, bureaucracy, motivation, organisational performance, organisation environment, complex systems.

The Marketing Management module provides a comprehensive understanding of key marketing principles, strategies, and techniques. Participants engage with topics like market research, consumer behavior, branding, and digital marketing trends. Emphasizing real-world application, the module fosters practical skills and critical thinking.

Upon completing this module, the learner will be able to;

1. Comprehensive Marketing Knowledge: Develop a profound understanding of marketing principles, theories, and contemporary practices.
2. Strategic Marketing Planning: Demonstrate the ability to formulate strategic marketing plans aligned with organizational goals.
3. Consumer Behavior Analysis: Analyze and interpret consumer behavior for informed marketing strategies.
4. Digital Marketing Proficiency: Attain proficiency in using digital marketing tools for effective campaigns.
5. Integrated Marketing Communication: Understand and implement integrated marketing communication strategies for consistent brand messaging.
6. Marketing Metrics and Analysis: Apply key performance indicators (KPIs) and analytics to measure marketing effectiveness.

These outcomes aim to equip participants with a versatile skill set and knowledge base essential for successful marketing management roles in diverse business environments.

The E-Commerce module is thoughtfully designed to immerse learners in the multifaceted realm of electronic commerce, exploring key principles, strategies, and tools essential for thriving in the digital marketplace. This comprehensive module delves into the intricacies of online business transactions, digital marketing, user experience optimization, and the integration of cutting-edge technologies within the e-commerce landscape.

Upon successful completion of this module, participants will achieve the following learning outcomes:

1. E-Commerce Strategy Development: Formulate effective e-commerce strategies aligned with business objectives, considering market dynamics, consumer behavior, and emerging trends.

2. Digital Marketing in E-Commerce: Master digital marketing techniques tailored for e-commerce, including SEO, social media marketing, and content strategies to enhance online visibility and drive sales.

3. User Experience (UX) Optimization: Acquire skills in optimizing the user experience on e-commerce platforms, focusing on design, usability, and customer journey enhancement.

4. E-Commerce Technology Integration: Understand the integration of technological solutions such as AI, analytics, and mobile applications to streamline e-commerce operations and enhance customer engagement.

5. E-Payment Systems: Explore the diverse landscape of electronic payment systems, ensuring proficiency in selecting, implementing, and securing digital payment solutions.

6. E-Commerce Analytics: Utilize data analytics tools to extract valuable insights, enabling informed decision-making and continuous improvement in e-commerce performance.

This module empowers participants with the knowledge and competencies required to excel in the dynamic field of e-commerce, cultivating adept professionals ready to navigate the challenges and capitalize on the opportunities presented by the digital marketplace.

This introductory graduate-level course examines key theories and practices in international business, providing a comprehensive overview of global business dynamics. Topics include regional and global strategy, multinational enterprises, the impact of international politics and culture on business, international trade, foreign direct investments, and global financial markets. By the end of the semester, students will have a deeper understanding of the evolving global business system and the factors shaping international business today.

Student's Learning Outcomes:

• To understand and gain knowledge of the global business environment.
• To identify and acknowledge the Cross-cultural business.
• To enlarge insights into the economic development of nations.
• Interpret and recognise the various theories of international trade and investments.
• To understand the concept of the political economy of trade.
• Gain an ethical understanding of corporate Social responsibility, sustainability, and governance in International Business.
• Demonstrate awareness of Human Resource Management in a global firm.

The Advertising and Promotion Management module is intricately designed to equip learners with a comprehensive understanding of key aspects related to advertising and promotional strategies within a business context. This module delves into the nuances of crafting effective advertising campaigns, utilizing promotional tools, and implementing strategies crucial for successful brand promotion.

Upon successful completion of this module, participants will achieve the following learning outcomes:

1. Strategic Campaign Development: Develop a profound understanding of strategic principles involved in creating impactful advertising campaigns, aligning promotional efforts with organizational goals and target audience preferences.

2. Media Planning and Buying: Acquire skills in planning and executing media strategies, including efficient media budgeting and negotiation, to maximize the reach and impact of advertising initiatives.

3. Integrated Marketing Communications (IMC): Explore the concept of Integrated Marketing Communications and learn how to synchronize various promotional channels for a cohesive and effective brand message.

4. Consumer Behavior Analysis: Gain insights into consumer behavior and preferences, enabling the creation of targeted and resonant advertising messages to captivate and engage the intended audience.

5. Digital Marketing Integration: Understand the integration of digital marketing tools and technologies into advertising strategies, leveraging online platforms for increased visibility and engagement.

6. Metrics and Analytics for Advertising: Learn to assess the effectiveness of advertising campaigns through the application of relevant metrics and analytics, enabling data-driven decision-making for continuous improvement.

7. Legal and Ethical Considerations in Advertising: Navigate the legal and ethical landscape of advertising, ensuring compliance with regulations and ethical standards in promotional activities.

This module empowers participants with the knowledge and skills required to navigate the dynamic field of advertising and promotion, fostering adept professionals poised for success in the ever-evolving business landscape.

This course is designed to develop students' strategic thinking, analytical capabilities, leadership communication, teamwork, and cross-functional integration skills. Emphasizing the formulation and execution of strategy, the course equips students with tools and frameworks applicable to large corporations as well as firms of all sizes across various sectors. Through case-based learning and interactive activities, students will engage with real-world strategic challenges from diverse industries and business contexts, enhancing their ability to make informed and impactful decisions in dynamic environments.

Student's Learning Outcomes:

• Analyse industry structure and environmental trends.
• Assess how a firm’s resources and capabilities generate competitive advantage.
• Formulate new strategies under varying contexts.
• Implement strategies and organise firms for success.