Specialization Certificate in Product Development and Management
Research, design, develop and manage world-class products with the tools and skills this course offers, including customer, lifecycle and design strategies.
Credentials and Awards by:
The program is accredited by and you will receive awards from the following academic partners:
Specialization Certificate in Product Development and Management
Research, design, develop and manage world-class products with the tools and skills this course offers, including customer, lifecycle and design strategies.
Credentials and Awards by:
The program is accredited by and you will receive awards from the following academic partners:
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Overview
Enhance your profile and understanding of product development and management strategies and gain insights and skills to better design, launch and maintain product lifecycles.
The course aims to prepare you for product management roles both from operations and marketing point of view so you can quickly elevate to higher functions withing product management roles.
Why you should Enroll:
Enrolling in this course is your gateway to a world of possibilities in the realm of product management. Whether you're looking to launch your own startup, advance in your current career, or simply expand your skill set, this course equips you with the knowledge and tools needed to succeed in today's competitive market landscape.
Instructional Approach:
- Interactive Lectures: Expert-led lectures enable you to critically review the How and Why of concepts, theories and models and their specific applications.
- Micro-assignments and Quizzes: Engage in self-assessment quizzes and assignments, testing your understanding and allowing you to apply key Concepts and Skills in practice.
- Case Studies and Readings: Analyze case studies that offer practical insights into the concepts discussed, giving you actionable takeaways for your career.
Skills this course bring:
- Product Management
- Product Development
- Product Launch
- Product Marketing
- Customer Relationship Management
- Product Design
What will you achieve?
- Gain a deep understanding of product launch strategies and the components of a successful product launch plan.
- Learn to identify target markets, understand customer needs, and effectively segment and profile your audience.
- Master marketing fundamentals, including channels, tactics, and key performance indicators (KPIs) crucial for product promotion.
- Develop skills in customer relationship management, loyalty economics, and data privacy and management.
- Acquire insights into product lifecycle management, optimization, iteration, and planning for product discontinuation.
- Understand product management principles, market planning, and strategies for effective product positioning.
- Receive a certificate of completion, demonstrating your proficiency in product management and enhancing your professional credibility.
Why Should You Enrol?
This course is tailored for individuals passionate about innovation, strategy, and customer-centric product development. Whether you're a recent graduate eager to kickstart your career, a seasoned professional seeking to pivot into product management, or an entrepreneur looking to launch your next big idea, Product Mastery is your ticket to success.
- Product managers
- Brand managers
- Marketing managers
- Product designers and developers
- Entrepreneurs and smaller medium enterprise owners
- Marketing professionals responsible for the promotion of products
Credentials and Accreditations
About MEW School of Leadership -
MEW School of Leadership is a London-based leading global online business school offering fully accredited, self-paced, flexible and assignment-based;
- Accredited Online Degrees,
- Pathway Programs Master's and Bachelor's levels,
- Short Certified CPD Courses,
- UK University progress UG and PG Diplomas,
- Executive & Corporate Training.
In management, administration and professional areas via blended and online learning models. We are one of the top schools for Online MBA, Masters Degrees, Executive Education, Corporate Training and much more. MEW School of Leadership is transforming Leadership thought and practice in the UAE, UK and beyond."
MEW School partners with world's best universities and awarding bodies to bring accredited an globally recognised qualifications at your class or screen.
Specialization Certificate in Product Development and Management
MEW School of Leadership
Specialization Certificate in Product Development and Management
Learning Modules/Units
Unveil the valuable lessons and practical skills that you'll gain throughout this course.
- 3 lectures
- 1 case study
- 1 quiz & exercise
The course aims to enable the learner to understand the work of product managers and the process of product management to work and coordinate in product management teams and better prepare for such roles.
After the successful completion of this lecture, you will be able to:
- Comprehend the concept of product management.
- Elucidate the responsibilities of a product manager.
- Investigate the Product Management Process.
- Gain insight into the requirements of customers.
- Expound upon the process of market planning.
- Acquire comprehension regarding new product development and the product life cycle phases.
- 2 lectures
- 1 case study
- 1 quiz & exercise
The course aims to foster an understanding of the processes and intricacies involved in developing a product to design both from the consumer point of view and pricing strategy.
After the successful completion of this lecture, you will be able to:
- Understand the principles and processes of product design
- Explain how to understand customer's needs.
- Explore attributes of successful product design.
- Explain approaches for product positioning.
- 2 lectures
- 1 case study
- 1 quiz & exercise
This course aims to provide learners with a comprehensive understanding of product launch planning and execution.
After the successful completion of this lecture, you will be able to:
- Understand the role of A Well-defined Product Launch Plan.
- Explain the components of a Product Launch Plan.
- Explore The Target Market and understand Customer Needs.
- Understand Marketing Channels and Tactics.
- 2 lectures
- 1 case study
- 1 quiz & exercise
The course enables the learners to manage every aspect and stage of a product life cycle and understand what it takes to launch, manage, and then sunset a product.
After the successful completion of this lecture, you will be able to:
- Understand key performance indicators (KPIs) and their role in product marketing.
- Explore product lifecycle management, understanding the different stages of a product's lifecycle.
- Explain the Introduction to Product Optimization and Iteration and its processes.
- Understand Planning for product sunsetting and discontinuation.
- 1 lecture
- 1 quiz & exercise
The course aims to familiarize the learner with identifying and managing opportunities and challenges, leading to maintaining a better profitable relationship with customers. The course is designed to offer an overall overview of the process intricacies of managing the complex structure of business customers as a group.
After the successful completion of this lecture, you will be able to:
- Understand the dynamics of customer relationship management.
- Explain the economics of loyalty and customer acquisition cost.
- Explore privacy concerns and data management strategies.
- Understand Customer segmentation and profiling.
- Explore Strategies for building and maintaining customer relationships.
Included in this program - 5 courses
This is a comprehensive package program.
This program includes comprehensive learning of the following programs combined, so you achieve an in-depth understanding of the area while receiving a higher certificate representing the learning of all these programs. If you wish, you can browse the individual courses to view their contents.
Online
Program Details
Accreditation
The executive course content has been independently verified to conform to universal CPD standards and carry CPD credits as determined by MEWSchool and its partner for this program.
The course carries the prestigious MEWSchool academic standards.
Entry Requirement
The Specialization courses aim to upskill or reskill experienced yet busy professionals. They welcome delegates from all walks of life and backgrounds. However, the following Entry Requirements are recommended to utilize the learning outcomes the course intends to offer fully.
- Basic school or college education
- Thorough understanding of the English language
- Basic understanding of technology involved in the delivery and assessment of the program
Certificate
MEW School awards the certificate in accordance with its industry-leading CPD standards. It serves as proof of completion and application of your learning outcomes through MEWSchool's rigorous assessment process.
Upon the successful completion of all the learning outcomes and passing the assessment criteria, the delegates will be awarded the following credentials:
Certificate 1: Specialization Certificate in Product Development and Management.
The course offers a digital certificate downloadable from our MEWBook Learning Experience portal®.
The certificate is verifiable via a unique QR Code. You can share it with your employer or colleagues to verify it independently.
Show Certificate on LinkedIn and Elsewhere:
Show Certificate on LinkedIn and Elsewhere:
Shine in your league, outclass peers and showcase the new YOU. Show your acclaimed certificate on LinkedIn and other social media, and take pride in your achievements with MEW School of Leadership.
WHY STUDY WITH MEW SCHOOL?
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Practical Flexible Learning
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2 - 4 Weeks
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100% Online
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No Assignments Needed
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CPD Certificates
Academic Excellence
We believe in quality learning of meaningful qualifications that put you where you wish to be.
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With at least a 50% tuition fee reduction, that too for the highest quality content and global accreditation, we put learning before business.
Case Studies that Speak
Our learning is complimented by our industry leading focus on learning-with-cases.
Learners as Partners
With focus on long term commitment with life-time portal access, MEWFellow Alumni Association and Open Alumni webinars, we look for a partner in every learner.
Explore our learning technology
MEWBook – Immersive Learning Experience Portal
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Meet Our Learners - Measure Our Impact
To be honest, I was looking to get the degree to clinch the promotion I had in front of me, but when I joined the program, I realized how essential it is to learn with MEW School of Leadership it not only enhanced my capability as an engineer, but also as a professional that can now deal with complex problems in a much more better approach.
Taj Wali
Pakistan | MSc Industrial Engineering
As a student from Nigeria, MEW, School of Leadership is not just focused on quality education, but also on the needs of students that wants to learn in a different way and wants to take out something practical from the learning to enhance our careers. Thanks to MEW School of Leadership I can see a transformative change in myself.
Julius Abayomi Awofodu
Nigeria | MBA Business Management
My program Mba with the has been one of the most comprehensive challenging and informative educational experiences. The program really convinced me to take my business in a new direction and enabled me to implement my plans for the future.
Muahmmad Waqas Nazar Tiwana
Pakistan | MBA UK
The program totally enhanced, my thinking about managing organizations and how to approach your business strategy. With MEW School of Leadership, I'm able to drive my business growth and launch new products also.
Adnan
Pakistan | L7 in Strategic Management and Leadership
